When our guest speaker Christine Le Penuizic gave us a little challenge last night at our monthly Women in Business meeting, I’m not sure she quite expected the sudden explosion of confabulation. In fact it was rather difficult to shut us up.
Christine came along to our meeting to enlighten us in the art of public speaking and to guide us into giving the ‘perfect pitch’.
We discussed what aspects we find agreeable and also what aspects we find off putting when listening to others introductions. It’s all very easy pointing out what works for us but translating that to ensure our own pitch is perfect, is not so straight forward. Christine gave us some examples; one relating to a financial advisor. Instead of saying “I’m a financial advisor” an improvement would be “I help people to manage their wealth and prepare for a secure future”.
We moved on to drafting our own introductions with tips from Christine to describe what we do and how it benefits the person using our service. Once we had our masterpieces in hand we practised on each other, amending our efforts along the way. My personal attempt certainly started off alright but then I came up with more features than benefits and kind of lost my way. The rest of the group soon put me right.
The resulting feedback was fabulous, as well as being priceless; that is the wonderful thing about Women in Business, the support is amazing.
As usual the clock had the audacity to keep ticking and we ran out of time, most of us reluctant to cease the discussion.
Fortunately nothing was written in stone last night and we are able to continue working on our spiel; but one thing is for sure, Christine has certainly sown a seed, I think I can still hear the cogs turning.
Review by Lisa Settle
I’m delighted to announce that a good friend and colleague of mine, Christine Le Penuizic, will be coming along to help us generate new ideas for an innovative, confident and impactful elevator speech. I know that I am often reduced to a babbling mess when someone asks me what I do, so this will be perfect for me to be able to communicate what I do in a more succinct and articulate manner!
Are you unconsciously giving your marketing bad vibes?







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